To make new employees aware of the training that's available to them, Expertus can develop a Flash training orientation that gets the word out and is deliverable and trackable VIA e-mail. Contact Expertus for more information.

 

In the spirit of lean budgets, here are three effective marketing activities that wonít break the bank.

Tip #1. Create a Flash Orientation
The first step is to get the word out about what training services you offer. Youíve probably already developed an employee orientation that tells employees about your training services. Put this into a Flash demo and youíve just expanded your reach and timeliness. The orientation doesnít have to be long, maybe five minutes at the most. And it doesnít have to be too flashy. Just tell employees whatís available and how to get it.

Tip #2. Publish an e-Newsletter
E-newsletters are very effective because they allow you to pass along valuable information on a regular basis without becoming an annoyance. The challenge is finding the time to produce it consistently. Best to start out conservatively with a short, simple communication that you can easily and cost effectively do on a regular basis. Donít rely too much on others for content, which slows down the process. Consider getting help from your training vendors, who have a vested interest in helping you get the word out.

Tip #3. Send Promotional E-Mails to Fill Classes
Maybe you have a class thatís in danger of canceling due to low enrollments. Or perhaps you want to boost registrations for classes with empty seats. E-mail promotions are a great last-minute and low-cost tool. The first step is figuring out your target audiences -- those employees who most need the class or whose jobs are somehow related to the class content. E-mail reminders and promotions are simple and fast, and they do work!