4. Mobile learning requires special considerations. To ensure success it should only be used for certain types of content
There are special considerations to examine when creating training for
m-learning. A working design principle might be to develop content for the
smallest to largest mobile device. Video instruction is the most logical
training method, because it is easiest to create and implement—however,
it doesn't suit every training scenario.
One learning executive identified specific guidelines that he follows to
ensure that video content is optimized for mobile delivery:
• Video clips are no longer than 2-5 minutes long.
• Each video clip provides a single answer or solution that is easily
viewed and understood.
• Each video addresses a specific piece of content. The content is concise
to keep users' interest.
• Videos include web links with additional information for other learning.
Another Think Tank participant is breaking new ground in the m-learning space
with training content that is game-based.
"Gamed-based content appeals to a younger audience, is
engaging, and uses mobile applications. We discovered, that
if we want mobile content to be used successfully, it needs
to be meaningful, entertaining, and presented in a manner
that's appealing to the user."
She added that creating meaningful m-learning content requires the input
of everyone—including the user.
Mobile technology presents and excellent opportunity to develop content that fits the user and how they consume information today. One participant talked about how he is using crowdsourcing to generate content.
"Crowdsourcing allows the collective base of users to share
knowledge and experiences and generate content that
fits their specific needs. The idea of mass collaboration
to develop content allows us to create a knowledge bank
that is fluid and based on actual user experiences and
demands."
Crowdsourcing allows users to contribute to the evolution of content.
It eliminates the guesswork of anticipating users needs and questions
before publishing. Mobile platforms are quite conducive to the
crowdsourcing idea, because content can be implemented, modified,
and updated in real time based on current trends and demands being
experienced in the field.
Conclusion
Mobile platforms present a vast opportunity to enhance traditional learning
methods. Mobile content is increasingly being used by sales and
service professionals, who need on-the-spot information on how to solve
customer problems.
Careful consideration should be taken about what type of content is best
suited to the mobile environment. Learning executives should assess the
real need and usefulness of the technology before deciding to deploy it.
Security is also an area that needs to be addressed as this technology
becomes more commonplace.
Many organizations are testing m-learning internally before rolling it out to
external customers. As security and content issues are successfully addressed,
m-learning will emerge as a vital component to corporate learning
strategy.
